Facts about the Intuit Marketplace:
- Over 100,000 unique visitors per month
- Over 10 percent of that traffic continues through Intuit Marketplace to listed developers’ web sites
- Intuit Marketplace offers listing options for your application by industry and business function so customers can quickly find you
- Listings include overview pages which display key application benefits and features, as well as link options, leading customers to developers’ home pages, online demos, trial versions or shopping carts, allowing customers to purchase directly from developers
- Developers recognize the value of being listed on the Intuit Marketplace as a key component of their business strategy.
- “We receive approximately 40 percent of our monthly leads from Intuit Marketplace requests”
- “The closing ratio of leads from Intuit Marketplace is about 80 percent”
- “Intuit Marketplace is 90 percent of the reason why we retain our developer status”
Marketing Materials Templates
Create your own customer case studies, email, sales sheets and signage with easy-to-use templates. These helpful templates can be used for a variety of marketing purposes.
Marketing Tools and Resources
IDN members have access to a multitude of marketing tools and resources available from the IDN web site including legal guidelines, marketing basics, search engine optimization tips, working with the press and more.
Logo Usage
Use the “Silver Developer” or "Gold Developer" logos to promote your affiliation with Intuit products. Incorporate the button into your application’s interface, and use it to start the data exchange.
Approved Marketing Copy & Messaging Tips
Silver and Gold members can use pre-approved Intuit-branded copy on packaging and marketing materials as well as helpful messaging tips on how to better market your solution to customers.
IDN Developer Newsletter
The IDN newsletter includes the latest news about both technical and business topics.
Affiliate Program
The Affiliate program allows participants to sell QuickBooks Pro, Premier and Online Editions directly to customers through their websites and earn commissions on sales! In addition, customers will receive a 10–15 percent discount.
Additional Gold Application and Gold Developer Benefits
As part of the Gold Developer program, you can participate in these benefits in addition to the benefits enjoyed by Silver Developers.
ProAdvisor Reviews
ProAdvisor reviews cost $1500 paid directly to the ProAdvisor. As a Gold Developer, IDN will connect you with a ProAdvisor with expertise in your industry and fund a written review of your application on an annual basis. These reviews are posted on your application card within the Intuit Marketplace and cover 1) Strengths/Limitations, 2) Setup/Installation, 3) User Interface, 4) Features, 5) Follow-Through on Claims, 6) Ease of Use, 7) Data Security/Privacy, and 8) Integration. In addition, developers are free to use these reviews for their own marketing purposes such as trade shows, press and analyst reviews, and sales opportunities.
Certified ProAdvisors have completed a comprehensive curriculum developed by Intuit to teach best practices in setup, payroll, reporting, and other day-to-day functions. Many ProAdvisors are also CPAs, accountants, bookkeepers, computer consultants, and trainers. ProAdvisors help businesses customize Intuit products for their unique needs and help them get the most out of their software.
Consideration for Co-Marketing Campaigns
Opportunities for Co-Marketing campaigns will occur on a one-off basis. Such campaigns might include search engine marketing, direct mail campaigns, and creation of industry catalogs, etc. Gold Developers are given top priority for fit within specific campaigns.
Eligibility to Participate in Intuit Events
Opportunities to participate in Intuit-driven or Intuit-sponsored events will occur on a one-off basis. Gold Developers will be given top priority for consideration for co-marketing opportunities within specific events.