Enhance your app listing

When you’re ready to list your app on the QuickBooks App Store, you’ll to create an app card. This info populates your app’s page on the QuickBooks App Store.

Besides providing basic info, app cards are also your chance attract potential new users. Providing clear and accurate info boosts trust and discoverability.

Here are detailed descriptions of the various app card sections and tips for creating a great listing.

Review branding and marketing requirements

Before you start an app card, make sure your app already meets the following requirements:

Learn about basic app card fields

The fields in the List on the app store section of your app’s Dashboard are for basic info. This mostly helps with search and backend features on the QuickBooks App Store that customers don’t see. Most sections are relevant to all countries you plan to list your app in.

Permalink section

We automatically create a default permalink URL for your app page on the QuickBooks App Store.

You can also create a custom permalink that amends the last part of the URL. For example, you can add “AccountingApp” to change the app page URL to “apps.intuit.com/AccountingApp”.

Custom permalinks within app listing URLs must meet the following requirements:

Does you support Intuit Single Sign-on? section

Select an option based on how your app implements Intuit Single Sign-on.

Help customers find your app section

Select specific tasks your app solves for. We recommend picking 2-3 tasks per category. You previously selected these app categories in the Production section.

Learn about country-specific app card fields

This info appears on the Overview tab of your app page on the QuickBooks App Store.


A short, punchy statement that sells your app. Focus on its main strength. This appears in the main banner under your app name.

Company URL

Your app or company’s main website. This is usaully a homepage or product page.

Key Benefits

Brief details about your app’s key benefits. Focus on specific solutions: it helps you save money, save time, increase revenue, etc. Add at least one benefit.

How it works with QuickBooks

A brief explanation of how your app integrates with and enhances customers’ QuickBooks Online experience.

Enhance your app card

Add multimedia to make your app card stand out.


Create a short, 30 - 60 second video that highlights your app’s main features and benefits.

You can use YouTube or Vimeo URLs. Use the following formats:


Add a few screenshots that show your app in action. These appear as thumbnails on your app card. Highlight key areas of your app and specific features. Consider annotating the images.

Price your app

Pricing info appears on the Pricing tab of your app page on the QuickBooks App Store.

Pricing Overview

Write a short, clear description of your pricing plans. We recommend keeping this short and to the point.

Pricing Plans

Add at least one pricing plan. You can add up to five pricing for each app. Customize pricing info for each region you’re listing your app in.


Tip: We recommend offering free trials to let users test out your app. Pick a timeframe that gives users a good sense of how your app works and how it will improve their QuickBooks experience. Consider set up time and required onboarding.
Provide support

Support info appears on the Support tab of your app page on the QuickBooks App Store.

You can include FAQs so users can get spport directly from your app page. This section is especially useful for helping potential new users who may have questions.


Enter one to four common questions and answers about your app. This is optional.


Tip: Here are a few common questions you may want to address:

  • How does your app store accounting data?
  • What specific QuickBooks data is synced with your app?
  • Why should users pick your app when QuickBooks already offers a similar feature?


Basic support info reassures users - they know you’ll be there for them for the length of their subscription.

Important: You must provide either a support email or phone number (or both).

Include analytics and metadata

Add additional info about your app to enhance discoverability and SEO. This section is optional.

Google Analytics ID

You can add your Google Analytics tracking ID to monitor your app page on the QuickBooks App Store. Look for the corresponding field on the App Settings page.


You can include keywords to help search engines (including the QuickBooks App Store’s search algorithm) identify your app. Separate keywords with commas (ex: QuickBooks data, save money, integrate with QuickBooks).

META Description

You can add a meta description that acts as a preview for search engine result pages. These descriptions don’t impact rankings, but may encourage users to check out your app. This text lives in the header of your app card’s HTML source code.

See which countries you can accept app connections from

Country list

  • France
  • South Africa
  • Singapore
  • United Arab Emirates
  • Philippines
  • Malaysia
  • Ireland
  • Hong Kong
  • Kenya
  • Saudi Arabia
  • Costa Rica
  • Pakistan
  • Jamaica
  • Nigeria
  • Bahamas
  • Panama
  • Trinidad And Tobago
  • Sri Lanka
  • Maldives
  • Dominican Republic
  • Thailand
  • Indonesia
  • Barbados
  • Cyprus
  • Egypt
  • Ghana
  • Curacao
  • Qatar
  • Cayman Islands
  • Cambodia
  • Mauritius
  • Netherlands
  • Uganda
  • Spain
  • Malta
  • Tanzania
  • Bermuda
  • Virgin Islands
  • Aruba
  • Switzerland
  • Germany
  • Jordan
  • Kuwait
  • New Zealand
  • Japan
  • Botswana
  • Israel
  • China
  • Guatemala
  • Colombia
  • Bahrain
  • Italy
  • Oman
  • Belize
  • Honduras
  • Argentina
  • Puerto Rico
  • Zambia
  • Zimbabwe
  • Bangladesh
  • Vietnam
  • Taiwan
  • Congo
  • Turkey
  • Somalia
  • Venezuela
  • Haiti
  • Suriname
  • Iraq
  • Antigua And Barbuda
  • Saint Lucia
  • Guyana
  • Turks And Caicos Islands
  • Lebanon
  • Myanmar
  • Ecuador
  • Grenada
  • Nicaragua
  • Rwanda
  • Ukraine
  • Belgium
  • Sint Maarten (Dutch Part)
  • Bonaire
  • Chile
  • Namibia
  • Luxembourg
  • Korea
  • Saint Kitts And Nevis
  • Portugal
  • Sweden
  • Dominica
  • Peru
  • Sierra Leone
  • El Salvador
  • Bulgaria
  • Greece
  • Uruguay
  • Gambia
  • Romania
  • Malawi
  • Liberia
  • Albania
  • Mozambique
  • Seychelles
  • Russian Federation
  • Saint Vincent And The Grenadines
  • Papua New Guinea
  • Denmark
  • Senegal
  • Brunei
  • Estonia
  • Poland
  • Afghanistan
  • Jersey
  • Austria
  • Czech Republic
  • Laos
  • Hungary
  • Bolivia
  • Anguilla
  • Nepal
  • Monaco
  • Macau
  • Morocco
  • Fiji
  • Ethiopia
  • Cameroon
  • Paraguay
  • Serbia
  • Finland
  • Yemen
  • Angola
  • Guernsey
  • Lesotho
  • Lithuania
  • Mongolia
  • Swaziland
  • Georgia
  • Norway
  • Isle Of Man
  • Latvia
  • Madagascar
  • Tunisia
  • Croatia
  • South Sudan
  • Libya
  • Djibouti
  • Kosovo
  • Andorra
  • Gibraltar
  • Armenia
  • Uzbekistan
  • Mali
  • Slovenia
  • Palau
  • Iceland
  • Niger
  • Azerbaijan
  • Micronesia
  • Tonga
  • Kazakhstan
  • Belarus
  • Bosnia And Herzegovina
  • Macedonia
  • Timor-Leste
  • Benin
  • Guam
  • American Samoa
  • Burundi
  • Vanuatu
  • Montenegro
  • Samoa
  • Montserrat
  • Burkina Faso
  • Algeria
  • Bhutan
  • Solomon Islands
  • Moldova
  • Gabon
  • Guadeloupe
  • Slovakia
  • Cook Islands
  • Togo
  • Marshall Islands
  • Martinique
  • Saint Barthlemy
  • Guinea
  • French Guiana
  • Reunion
  • Cape Verde
  • Central African Republic
  • Liechtenstein
  • Kyrgyzstan
  • Equatorial Guinea
  • Northern Mariana Islands
  • Mauritania
  • Falkland Islands (Malvinas)
  • Tajikistan
  • Faroe Islands
  • French Polynesia
  • Mayotte
  • Chad
  • Tuvalu
  • Tokelau
  • Vatican City State
  • Guinea-Bissau
  • British Indian Ocean Territory
  • Pitcairn Islands
  • New Caledonia
  • Greenland
  • Saint Helena
  • Nauru
  • Aland Islands
  • an Marino
  • Niue
  • Sao Tome and Principe
  • Saint Martin (French Part)
  • Bouvet Island
  • Eritrea
  • Kiribati
  • Svalbard And Jan Mayen Islands
  • Wallis And Futuna Islands
  • Netherlands Antilles
  • Comoros
  • Norfolk Island
  • South Georgia And The South Sandwich Islands
  • Christmas Island
  • Turkmenistan
  • Saint Pierre And Miquelon (France)
  • Heard Island And Mcdonald Islands
  • Antarctica