Enhance your app listing

When you’re ready to list your app on the QuickBooks App Store, you’ll to create an app card. This info populates your app’s page on the QuickBooks App Store.

Besides providing basic info, app cards are also your chance attract potential new users. Providing clear and accurate info boosts trust and discoverability.

Here are detailed descriptions of the various app card sections and tips for creating a great listing.

Before you start an app card, make sure your app already meets the following requirements:

• Name and logo guidelines
• Marketing guidelines
• Advertising restrictions

The fields in the List on the app store section of your app’s Dashboard are for basic info. This mostly helps with search and backend features on the QuickBooks App Store that customers don’t see. Most sections are relevant to all countries you plan to list your app in.

Permalink section

We automatically create a default permalink URL for your app page on the QuickBooks App Store.

You can also create a custom permalink that amends the last part of the URL. For example, you can add “AccountingApp” to change the app page URL to “apps.intuit.com/AccountingApp”.

Custom permalinks within app listing URLs must meet the following requirements:

• Must be unique
• Maximum of 128 characters
• Characters must be alpha-numeric (no spaces)
• No special characters other than ‘_’ (underscore char)

Does you support Intuit Single Sign-on? section

Select an option based on how your app implements Intuit Single Sign-on.

• If you select Yes: Enter the URL that starts your app’s OAuth 2.0 authentication flow. You’ll need to provide URLs for apps in development (use the Development Connect Request URL field) and live, in-production apps (use the Production Connect Request URL field).
• If you select No: Enter a webpage with info about your app in the Learn more URL field. It should explain how your app integrates with QuickBooks Online and info about pricing, demos or trials (if available), and connecting. When users connect to your app, they’ll see a Learn more button that sends them to this URL.

Help customers find your app section

Select specific tasks your app solves for. We recommend picking 2-3 tasks per category. You previously selected these app categories in the Production section.

This info appears on the Overview tab of your app page on the QuickBooks App Store.

Tagline

A short, punchy statement that sells your app. Focus on its main strength. This appears in the main banner under your app name.

Company URL

Your app or company’s main website. This is usaully a homepage or product page.

Key Benefits

Brief details about your app’s key benefits. Focus on specific solutions: it helps you save money, save time, increase revenue, etc. Add at least one benefit.

How it works with QuickBooks

A brief explanation of how your app integrates with and enhances customers’ QuickBooks Online experience.

Add multimedia to make your app card stand out.

Video

Create a short, 30 - 60 second video that highlights your app’s main features and benefits.

You can use YouTube or Vimeo URLs. Use the following formats:

• Vimeo: https://player.vimeo.com/video/yourvideoID
• YouTube: https://www.youtube.com/embed/yourvideoID

Screenshots

Add a few screenshots that show your app in action. These appear as thumbnails on your app card. Highlight key areas of your app and specific features. Consider annotating the images.

Pricing info appears on the Pricing tab of your app page on the QuickBooks App Store.

Pricing Overview

Write a short, clear description of your pricing plans. We recommend keeping this short and to the point.

Pricing Plans

Add at least one pricing plan. You can add up to five pricing for each app. Customize pricing info for each region you’re listing your app in.

• Name: Give each plan a name. These names appear separately on a list in the Pricing tab.
• Pricing: Add the correct currency for each region you’re listing in. Include the currency name (ex: $19 USD, $25 AUD, and so on).
• Number of Users Type: Select Specific if a pricing plan is based on a specific number of users connected to your app. Select Unlimited if there’s no user limit.
• Description: Add any additional details about the pricing plan.

Support info appears on the Support tab of your app page on the QuickBooks App Store.

You can include FAQs so users can get spport directly from your app page. This section is especially useful for helping potential new users who may have questions.

FAQs

Enter one to four common questions and answers about your app. This is optional.

Support

Basic support info reassures users - they know you’ll be there for them for the length of their subscription.

• Support description: Add a description about the type of support you offer and what users should do if they have questions or problems. Include info about support channels, days and hours of support, expected response times, and so on. This is optional.
• Support page URL: Add your app’s support page.
• Support email: Add your support team’s email address.
• Support phone number: Add your support team’s phone number (include the country code).

Important: You must provide either a support email or phone number (or both).

Add additional info about your app to enhance discoverability and SEO.

Industry

Provide a primary industry that your app is designed for, or if it is not designed for a specific industry, select Not industry specific. If your app supports vertical-specific use cases, we encourage you to also tag your app with a secondary industry.

Google Analytics ID

Add your Google Analytics tracking ID to monitor your app page on the QuickBooks App Store. Look for the corresponding field on the App Settings page.

META Tags

Include keywords to help search engines (including the QuickBooks App Store’s search algorithm) identify your app. Separate keywords with commas (ex: QuickBooks data, save money, integrate with QuickBooks).

META Description

Add a meta description that acts as a preview for search engine result pages. These descriptions don’t impact rankings, but may encourage users to check out your app. This text lives in the header of your app card’s HTML source code.

Country list