Filling out your app card

Your app listing (or app card) is your app’s display to potential customers on the QuickBooks app store. Use it to tell your potential customers what your app does for them, how it works, and what you charge. Include app features and benefits as well as any other information that helps readers decide if your app solves their problem.

The best app cards are clear, concise, and convey specific value to your customers. Think about the competitive differentiators of your app, and use the app card to explain them.

Access and modify your app listing

  1. Click My Apps and open your app.
  2. Click the App Listing tab.
  3. Choose the region you wish to complete a listing for and click Edit.

You can fill out a listing for any or all regions supported.

HTML support in text fields

In general, the following HTML tags are allowed in app card descriptive text fields.

  • Basic: <h1>, <h2>, <h3>, <p>
  • Links: <a>
  • Lists: <ul>, <li> (only inline styling supported)
  • Styles: <div>, <span>
  • Formatting: <b>, <code>, <small>, <strike>, <strong>, <sub>, <sup>, <u>
  • Tables: <table>, <thead>, <tbody>, <tr>, <td>

App listing fields

App icon

Click in the icon area (indicated by an image of an outlined green cube) to upload a thumbnail for your app listing.


A short descriptive statement that sells your app, like: *Easy expense management for small businesses on the go!* Maximum 80 characters.

Company URL

Enter the web address (URL) for your company. This can be your company’s home page or a product page. Maximum 1024 characters.


Highlight app features and benefits in a 30-60 second video. Enter only a Vimeo or YouTube URL that begins with https and follows this format:

  • For Vimeo:
  • For YouTube:

Maximum 1024 characters.


Enter at least two and up to six screenshots.

These images appear as thumbnails that visitors click to enlarge. Illustrate specific portions of your app (not an entire screen, which is hard to read) and annotate or highlight important features. Images must be .png or .jpg format, and measure 640w x 400h pixels.

Key Benefits

Quick, short paragraphs that list the main benefits provided by your app. At least one is required in order to publish. Maximum 250 characters per benefit.


Intuit strongly recommends that you offer a free trial to let users test out your app. Free trials are usually 7 to 30 days long, depending on how complex an app is. Consider how long it takes to see the benefits your app offers, and be sure to include time for set-up and learning.

There’s no need to require a credit card for free trial, and doing so is a proven barrier to sign-ups.

  • Overview: A short, clear description of your pricing or plans. Price details appear on your app card’s Pricing tab. Maximum 250 characters. Keep this text as short as possible. Use no more than 4-5 lines of text, don’t add extra line breaks with something like: 14 day free trial, no credit card required, plans start at $29/mo​.
  • Plans: You may choose up to five pricing plans for each app. You must choose at least 1. Customize pricing information by including the locale’s currency. For example, $19 USD, $25 AUD, and so on.
    • Name: The price plan name as it appears in the PLAN column. Maximum 50 characters.
    • Pricing: A description of the pricing for this plan as it appears in the PRICE column.
    • # of users: Specify the number of users for this plan. This will show in the USERS column of your pricing tab.
    • Description: A short description about the pricing plan is shown in the DETAILS column. Maximum 250 characters. Your potential customer sees the plan(s) when they click the Pricing tab.

How it works with QuickBooks

Use this section to explain how your app interacts and enhances the user experience with QuickBooks Online.


A short introductory description that shows on your app card. To enhance your search results, mention that your app integrates with QuickBooks Online. Lead with benefits your app provides so readers know how your app will help them save money, save time, or increase revenue. Maximum 250 characters.


Enter 1 to 4 frequently-asked questions and their answers. FAQs appear on your app card’s Support tab. Each question is limited to 250 characters, each answer is limited to 500 characters.

*Tip: Common questions include: Is my data secure?, What QuickBooks data is synced with this app?, and Why should I use this app when QuickBooks already offers [blank] features? Enter only text. No HTML or bullets or list.*

Support info

You must support your app. Your support contact information appears on your app card’s Support tab.

  • Support description: A description of your support program that tells customers what to expect from you if they have questions or problems. For example, include information about support channels, days and hours of support, expected response times, and so on. Maximum 500 characters.
  • Support email: An email address that users can reach out to for support. This field is required if you have not provided a valid entry for Support phone number, below.
  • Support phone number: The phone number (including country code) site visitors and your customers use to contact your support team. This field is required if you have not provided a valid entry for Support email, above.
  • Support page URL: The full web address of the support contact page on your website. Maximum 1024 characters.
  • End User License Agreement URL: Provide a link to your end user license agreement for your customers. Maximum 1024 characters.
  • Privacy Policy URL: Provide a link to your privacy policy that tells your customers how your app uses their data. Maximum 1024 characters.


This section contains additional optional fields.

  • Google Analytics Tracking ID:You can use your Google Analytics tracking ID to track key metrics on your app card listing. Look for the corresponding field on the App Settings page.
  • META Tags: Keywords that are typically used by search engines, including those for and the QuickBooks Online Apps tab. Sample keywords: “QuickBooks data, save money, Integrate with QuickBooks”. Maximum 250 characters.
  • META Description: Meta descriptions are commonly used on search engine result pages to display a preview snippet. They don’t impact rankings, but do improve click-through. This text lives in the header of your app card HTML source code. Maximum 1000 characters. Here’s how a description snippet appears in search engine results:

Preview your app card

At any point during the edit session, you can preview your app card by clicking Preview at the top of the app card edit panel.

Win more global business with country-specific app cards

Don’t just customize your app to work well for businesses in different countries, customize your marketing message too.Complete a custom app card for each individual country. Hone your message and speak directly to different international audiences with targeted product taglines, descriptions, pricing plans, support info, FAQ, and app features/screenshots. Learn more about reaching businesses in several countries.

Submit your app

Now that you’ve filled out all your app card information and you’re sure your app meets all technical and security requirements, check out the marketing requirements to ensure that your app listing complies. If so, you’re ready to submit! Read how.