Your app listing (or app card) is your app's display to potential customers on the QuickBooks app store. Use it to tell your potential customers what your app does for them, how it works, and what you charge. Include app features and benefits, a video demo (optional), pricing, screenshots, customer reviews, and other information that helps readers decide if your app solves their problem. Prospects visit your app card to sign up for a trial or to purchase. You can see examples from other developers on Apps.com.
A marketing specialist on your team can work on the app card while developers prepare your app for technical and security review. After your app meets all app requirements, and your app card is complete, you can submit the app for review.
In order to start on your app card(s), you must first get your production keys. Then follow the steps below.
You access your app card form from the App Listing tab. To get there:
Fill out your app card section-by-section. To open fields for editing, go to the right side of a section and click its pencil icon.
In general, the following HTML tags are allowed in app card descriptive text fields.
A short descriptive statement that sells your app, like: Easy expense management for small businesses on the go! This phrase appears on your app card and within app listings. Maximum 75 characters.
A short introductory description that shows on your app card. To enhance your search results, mention that your app integrates with QuickBooks Online. Lead with benefits your app provides so readers know how your app will help them save money, save time, or increase revenue. Maximum 250 characters.
Select the industry that your app targets. For example, if you built an app for law firms, select Legal.
Highlight app features and benefits in a 30-60 second video. Enter only a Vimeo or YouTube URL that begins with https and follows this format:
Maximum 1024 characters.
Enter at least two and up to six screenshots and benefits.
Quick, short paragraphs that list the main benefits provided by your app. At least one is required in order to publish.
Intuit strongly recommends that you offer a free trial to let users test out your app. Free trials are usually 7 to 30 days long, depending on how complex an app is. Consider how long it takes to see the benefits your app offers, and be sure to include time for set-up and learning.
There's no need to require a credit card for free trial, and doing so is a proven barrier to sign-ups.
Keep this text as short as possible. Use no more than 4-5 lines of text, don’t add extra line breaks with something like: 14 day free trial, no credit card required, plans start at $29/mo.
You must support your app. Your support contact information appears on your app card's Support tab.
Enter the web address (URL) for your company. This can be your company's home page or a product page. Maximum 1024 characters.
Tip: Common questions include: Is my data secure?, What QuickBooks data is synced with this app?, and Why should I use this app when QuickBooks already offers [blank] features? Enter only text. No HTML or bullets or list.
Video and screenshots you post appear on your app card's Overview tab. Your video or first screenshot fills that tab. Viewers can scroll across thumbnails below that image to choose another. You can post 1 video and up to 6 feature screenshots.
Read Set Up Google Analytics for more information.
At any point during the edit session, you can preview your app card by clicking Preview at the lower bottom of the app card edit panel.
Don't just customize your app to work well for businesses in different countries, customize your marketing message too. Complete a custom app card for each individual country. Hone your message and speak directly to different international audiences with targeted product taglines, descriptions, pricing plans, support info, FAQ, and app features/screenshots. Learn more about reaching businesses in several countries.
The Category section of the App Listing tab allows you to specify the business area or areas to which your app is relevant. By configuring this, you help ensure that users find your app when they filter based on the industry in which they work. Choose the industry in the drop-down to configure your app's category. If desired, use the second drop-down to specify a secondary category.
After your app card is approved, the Intuit partner manager publishes it.
Your app then goes live on Apps.com within one day. Intuit notifies you when your app is live.
Your app is added to the QuickBooks Apps.com home page and app listings for the country you're targeting.
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