Complete app listing

Your app listing (or app card) is your app's display to potential customers on the QuickBooks app store. Use it to tell your potential customers what your app does for them, how it works, and what you charge. Include app features and benefits, a video demo (optional), pricing, screenshots, customer reviews, and other information that helps readers decide if your app solves their problem. Prospects visit your app card to sign up for a trial or to purchase. You can see examples from other developers on

A marketing specialist on your team can work on the app card while developers prepare your app for technical and security review. After your app meets all app requirements, and your app card is complete, you can submit the app for review.

In order to start on your app card(s), you must first get your production keys. Then follow the steps below.

Open the app card

You access your app card form from the App Listing tab. To get there:

  1. Sign in to the Intuit developer site.
  2. Click My Apps and open the app you want to publish. 
  3. If you haven't already, click Settings complete the OpenID URL field. This field is required to submit your app. Read about the OpenID URL and other app settings.
  4. Click the App Listing tab.
  5. Choose the app card you want to complete, and click Edit.
    You'll see an app card for each country you chose to integrate with in your app's settings. Edit each card separately, entering your custom content and pricing for each country.

Fill out an individual app card

Fill out your app card section-by-section. To open fields for editing, go to the right side of a section and click its editicon.png pencil icon.

HTML support in text fields

In general, the following HTML tags are allowed in app card descriptive text fields.

  • Basic: <h1>, <h2>, <h3>, <p>
  • Links: <a>
  • Lists: <ul>, <li> (only inline styling supported)
  • Styles: <div>, <span>
  • Formatting: <b>, <code>, <small><strike>, <strong>, <sub>, <sup><u>
  • Tables (supported in Product description and App features fields, only): <table>, <thead>, <tbody><tr>, <td>

App info

Product tagline

A short descriptive statement that sells your app, like: Easy expense management for small businesses on the go! This phrase appears on your app card and within app listings. Maximum 75 characters.

Product description

A short introductory description that shows on your app card. To enhance your search results, mention that your app integrates with QuickBooks Online. Lead with benefits your app provides so readers know how your app will help them save money, save time, or increase revenue. Maximum 250 characters.


Select the industry that your app targets. For example, if you built an app for law firms, select Legal.

App Demo Video

Highlight app features and benefits in a 30-60 second video. Enter only a Vimeo or YouTube URL that begins with https and follows this format:

  • For Vimeo:
  • For YouTube:
    ​Adding ?&rel=0 to your YouTube URL stops display of related videos at the end.

Maximum 1024 characters.


Enter at least two and up to six screenshots and benefits.

  • Title. A punchy phrase that summarizes the benefit of the feature. Maximum 250 characters.
  • Description. A short paragraph that describes how the feature helps the business or user. Does this feature solve a problem, increase sales, improve quality of service, or save time?  Avoid technical jargon. This field takes HTML, so use it to organize your text. For example, list benefits in a bullet list so they're easy to read and understand. Maximum 500 characters.
  • Screenshot. These images appear as thumbnails that visitors click to enlarge. Illustrate specific portions (not an entire screen, which is hard to read) and annotate or highlight important features. Images must be png or jpg format, and measure 640w x 400h pixels.  


Quick, short paragraphs that list the main benefits provided by your app. At least one is required in order to publish.


Intuit strongly recommends that you offer a free trial to let users test out your app. Free trials are usually 7 to 30 days long, depending on how complex an app is. Consider how long it takes to see the benefits your app offers, and be sure to include time for set-up and learning.

There's no need to require a credit card for free trial, and doing so is a proven barrier to sign-ups. 

  • Overview. A short, clear description of your pricing or plans. Price details appear on your app card's Pricing tab. Maximum 250 characters.

    Keep this text as short as possible. Use no more than 4-5 lines of text, don’t add extra line breaks with something like:  14 day free trial, no credit card required, plans start at $29/mo​. 

  • Plans. You may choose up to five pricing plans for each app. You must choose at least 1. Customize pricing information by including the locale's currency. For example, $19 USD, $25 AUD, and so on. 
    • Name. The price plan name as it appears in the PLAN column. Maximum 50 characters.
    • Pricing. A description of the pricing for this plan as it appears in the PRICE column. 
    • # of users. An integer representing the number of users. as it appears in the USERS column.
    • Description. A short description about the pricing plan as it appears in the DETAILS column. Maximum 250 characters.
      Your potential customer sees the plan(s) when they click the Pricing tab:

Support info

You must support your app. Your support contact information appears on your app card's Support tab.

  • Support information. A description of your support program that tells customers what to expect from you if they have questions or problems. For example, include information about support channels, days and hours of support, expected response times, and so on. Maximum 500 characters.
  • Support phone number. The phone number (including country code) site visitors and your customers use to contact your support team. Note that this doesn't necessarily have to be a phone number; it can also be a URL to redirect to technical support, but it is limited to 20 characters.
  • Support URL. The full web address of the support contact page on your website. Maximum 1024 characters.

Company website

Enter the web address (URL) for your company. This can be your company's home page or a product page. Maximum 1024 characters.


  • FAQs. Enter 1 to 4 frequently-asked questions and their answers. FAQs appear on your app card's Support tab. Each question is limited to 250 characters, each answer is limited to 500 characters.

Tip: Common questions include: Is my data secure?,  What QuickBooks data is synced with this app?, and Why should I use this app when QuickBooks already offers [blank] features?  Enter only text. No HTML or bullets or list.

App Features

Video and screenshots you post appear on your app card's Overview tab. Your video or first screenshot fills that tab. Viewers can scroll across thumbnails below that image to choose another. You can post 1 video and up to 6 feature screenshots.




    • End User License Agreement URL. Provide a link to your end user license agreement for your customers. This helps protect yourself from potential legal risk. Maximum 1024 characters.
    • Privacy Policy URL. Provide a link to your privacy policy that tells your customers how your app uses their data. Maximum 1024 characters.

    Google Analytics Tracking ID (optional) 

    Read Set Up Google Analytics for more information. 

    Meta Tags (optional)

    • META Keywords—Keywords may be used by older search engines. Sample keywords: "QuickBooks data, save money, Integrate with QuickBooks". Maximum 250 characters.
    • META Description—Meta descriptions are commonly used on search engine result pages to display a preview snippet. They don't impact rankings, but do improve click-through. This text lives in the header of your app card HTML source code. Maximum 1000 characters.
      Here's how a description snippet appears in search engine results:


    Preview your app card

    At any point during the edit session, you can preview your app card by clicking Preview at the lower bottom of the app card edit panel.

    Win more global business with country-specific app cards

    Don't just customize your app to work well for businesses in different countries, customize your marketing message too.  Complete a custom app card for each individual country. Hone your message and speak directly to different international audiences with targeted product taglines, descriptions, pricing plans, support info, FAQ, and app features/screenshots. Learn more about reaching businesses in several countries

    Configure app categories

    The Category section of the App Listing tab allows you to specify the business area or areas to which your app is relevant. By configuring this, you help ensure that users find your app when they filter based on the industry in which they work. Choose the industry in the drop-down to configure your app's category. If desired, use the second drop-down to specify a secondary category.

    Submit your app

    Now that you've filled out all your app card information and you're sure your app meets all technical and security requirements, you're ready to submit! Read how.

    After approval

    1. After your app card is approved, the Intuit partner manager publishes it.

    2. Your app then goes live on within one day. Intuit notifies you when your app is live.

    3. Your app is added to the QuickBooks home page and app listings for the country you're targeting.

     Got Questions? Get Answers in our developer forums.