We are constantly finding ways to chat with customers in the QuickBooks App Store to understand what they’re looking for and where they get stuck. Recently, we ran an experiment where we held online chat sessions with customers at their time of purchase. A key insight from this exercise is that customers were often looking for apps that are actually in the store, but the customer couldn’t easily find the app via the search.*
Pro tips to improve your metadata
You, the app developer, can help customers find what they need and drive traffic to your app by using metatags.
App store visitors search using their own words; different customers can describe the same job in very different terms. Use synonyms in your keyword metadata to tag your app so that it will show up when different customers search for it.
- Example: An app for estimates should list the words “estimate,” “proposal,” “bid,” “contract,” and “RFP” in their metadata.
Small businesses look for apps based on the specific feature needed to solve their unique workflow. When listing your apps features, use language that the customer will use instead of fluffy marketing speak.
- Example: When looking for a time-tracking app, customers often search for the feature that’s essential to them, not the word “time-tracking” itself. Metadata tags could include “geofencing,” “DCAA compliance,” “vacation accrual,” “time rounding,” “gcal time import.”
Many apps on the QuickBooks App Store are connections platforms that integrate with other apps. Customers often come to our store searching for a specific app they want to connect to. Metadata can direct customers to an integration platform that connects that particular app.
- Example: If your app supports 20 integrations, list all of those integrations in your metadata. We see customers coming to the store searching for “HubSpot” or “BambooHR” and their search results come up blank despite integrators supporting these stores. Include in your metadata names of all the apps that your integration platform connects with QuickBooks.
- Example: Use all the names for the integration in your metadata. For instance, when customers search for “Salesforce lightening” search result won’t include any of the Salesforce integrations.
Taking two mins to update your metadata tags today can help more small businesses find your app!
*Currently, our search engine doesn’t have smart logic. Our current search tool, Google Search Appliance, is being deprecated in the coming year. Expect improvements to search, but regardless of which search tool is used, the more data you provide, the easier it is for the customers can find you!