Marketing Tips

Marketing Tips

The Key to Building a Killer App for QuickBooks Online (including an idea for a new app)

What does it take to build a successful app? This, quite literally, could be a million-dollar question, even a multi-million-dollar question. But what does success or "killer" really mean? For most developers, it means billable customers outpacing expenses… or maybe it's just about the connections. Let me offer my point of view on the keys to building a killer app on the QuickBooks platform. ... Read more

 December 5, 2016 | Micah Sampson

Marketing Tips

Creating a customer email campaign

There are many ways to contact and interact with your customers -- Twitter, Facebook, Instagram, Slack, Meetups, etc. -- but not all of your customers are active in all of those channels. Chances are very good, though, that they all check their email from time to time. ... Read more

 August 22, 2016 | Lisa Rathjens

Marketing Tips

Getting customers to write reviews for your app

You've built your QuickBooks integration and published your app on the QuickBooks app store at Apps.com. Your marketing campaigns have begun. Do you know some of your best marketers are the customers who love your app? The great reviews your customers write for your app are a big influencer in how other customers shop. ... Read more

 July 25, 2016 | Lisa Rathjens

Marketing Tips / QuickBooks Connect / QuickBooks Connect 2016

Sponsor QuickBooks Connect 2016

QuickBooks Connect 2016 is coming soon! We’re returning to the San Jose Convention Center on October 24-26th. If you are new to QuickBooks Connect, this is your chance to get your app in front of thousands of accountants, small businesses and entrepreneurs. We expect all levels of sponsorships to sell out again this year, and like last year, Level 2 will likely sell out well in advance of the event! ... Read more

 April 20, 2016 | David Leary