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August 1, 2017 | Lori Fraleigh

Keep Your QuickBooks App Card Shiny, Part 2

Last month, I shared several tips for keeping your app card up to date as well as some best practices for responding to reviews. This month, we’re going back to the basics: communicating what your app does and how it will improve the life of a small business... Read more

June 22, 2017 | Lori Fraleigh

Keep Your QuickBooks App Card Shiny

Congrats! Your app’s integration with QuickBooks Online finally launched on the QuickBooks App Store. While you should definitely take a moment to celebrate this accomplishment, there is still work to be done... Read more

January 12, 2016 | Patty Hair

Google Analytics for App Listing Tracking

We've recently revised the "Google Analytics and QuickBooks Apps Store tracking" developer guide with all the latest details. It is intended for application developers who are familiar with Google Analytics and want to use it to track user activities related to their QuickBooks App Store app listing... Read more

March 25, 2015 | Kevin Hwa

How-To Build a Great App Card

Your app card is your App's sales page. You might have only one chance to impress potential customers, small business owners, and accountants, so it’s important to get it right from the start. So what does it really take to market your app successfully and increase customer conversion? Taking into account the latest global app marketing features on QuickBooks Apps.com, we’ve summarized our app card marketing best practices here... Read more