Small Business App Showdown

$100k Small Business App Showdown 2016 Recap and Winner!

Back in May when we announced the $100k Small Business App Showdown, we couldn't anticipate all the details of what would come from this contest. But we were pretty sure we'd have an amazing variety of apps to choose among, and we weren't disappointed! Of the more than 100 apps published on the QuickBooks App Store between Jan. 1 and Aug. 15, 2016, our judges had a challenging task to select 10 finalists who came to QuickBooks Connect and competed on Oct. 24 in front of our App Showdown judging panel. ... Read more

 November 17, 2016 | Lisa Rathjens

Marketing Tips

Getting customers to write reviews for your app

You've built your QuickBooks integration and published your app on the QuickBooks app store at Your marketing campaigns have begun. Do you know some of your best marketers are the customers who love your app? The great reviews your customers write for your app are a big influencer in how other customers shop. ... Read more

 July 25, 2016 | Lisa Rathjens

QuickBooks App Store

Understanding the Technical Review to get your App published on

You've got your app built, tested, and vetted with customers. You know you've got a great solution that accountants and small business owners will love! But how do you get it in front of those customers so they can find it when they need it? Your next step is to publish your app on the QuickBooks App Store at (which also puts your app in the Apps tab within QuickBooks Online itself). ... Read more

 March 22, 2016 | Lisa Rathjens

Marketing Tips / QuickBooks App Store

2016 Guide to Building a Small Business App and Launching on QuickBooks

Congratulations! If you are reading this post, you plan on using the QuickBooks Online REST API v3 to seamlessly connect your app to QuickBooks Online (QBO) data and publish it on (If you aren't, you may be missing out on the huge opportunity for developers in the small business market.) Think of this post as being your comprehensive guide to getting your small business solution in front of millions of QuickBooks users, and a network of over 100,000 QuickBooks ProAdvisors. ... Read more

 December 22, 2015 | David Leary

QuickBooks App Store

Overview of Review process

Building an app to help the lives of accountants and small businesses can be hard work, and it would be a shame for all that effort to not reach the people who could use it most. QuickBooks is a repository that we manage for people who have built apps that integrate into QuickBooks Online. We do this primarily to make sure that our QuickBooks Online users can find the best apps to help run their business, but also to make sure that our developers get the help they need when distributing and marketing their app. In this post we will be covering the three reviews required to publish your app on QuickBooks ... Read more

 December 15, 2015 | Tristan Sokol

News / QuickBooks App Store

The Big Easy: Intuit Developers Showcase Apps at Scaling New Heights

Last month at Scaling New Heights in the colorful host city of New Orleans, Intuit Developer gave qualifying app developers a whole new meaning to “The Big Easy.” As part of an Intuit Developer promotion, winning developers found many opportunities to present their newly launched QuickBooks Online apps and engage with 1000+ small businesses and accountants in attendance. What made it so easy? In addition to two sponsor passes and free lodging, winning developers received: A dedicated, turnkey booth space… Read more

 July 20, 2015 | Lisa Rathjens

QuickBooks App Store

Improved Search Functionality in our QuickBooks App Store

We’re excited to announce that we’ve launched a new search engine on the QuickBooks App Store that will help customers find the apps that are just right for them and their small businesses. Whether they are searching from the Apps tab inside QuickBooks Online or on the web at, searching for the right app is now easier and more accurate. The new search engine will crawl through all the details on your app’s profile page (excluding user reviews). Read more

 June 10, 2015 | Kevin Hwa